Built By Our Own Hands

By: Shellie Cornell
Marketing Lead | Universal Contracting Corporation

Why Self-Perform Construction Delivers More Than Quality

Construction rarely goes exactly as planned. Existing buildings reveal surprises, field conditions don’t always match the drawings, and one small issue can quickly affect the work that follows. The real test of a construction team isn’t how they perform when everything goes according to plan. It’s how they respond when it doesn’t.

That reality was on full display during Universal Contracting Corporation’s renovation of Xavier University’s Gallagher Food Court. While students, faculty, and staff continued to use the surrounding campus, our team completed a phased demolition and reconstruction that required careful coordination of deliveries, noise, and daily construction activities. Every decision had to balance progress with safety while minimizing disruptions to campus operations.

Projects like Xavier require more than a well-developed schedule. They require experienced people in the field who can recognize potential issues, communicate effectively, and adapt as conditions change. That’s one of the greatest advantages of self-perform construction.

At Universal Contracting Corporation, we’ve maintained an in-house workforce since our founding in 1957. Our skilled carpenters, laborers, and cement masons aren’t simply another trade on the project. They’re part of the team responsible for delivering the entire project successfully.

Looking Beyond Today’s Work

When people hear the term self-perform, they often assume it simply means a contractor completes certain trades with its own workforce. While that’s true, the real value goes much deeper.

Experienced self-perform crews don’t just focus on the work in front of them. They understand how today’s work affects tomorrow’s work. They recognize when something doesn’t look right, ask questions before small issues become expensive ones, and understand how their work impacts the next trade because they’ve spent years building projects together.

That perspective can make a meaningful difference long before an issue reaches the owner.

As General Superintendent Johnny Colwell explains

“One of the biggest advantages of self-perform work is that our crews know what to look for before it becomes a problem. They’re not just focused on completing their scope of work. They’re looking at how their work affects the next trade and the overall project. We’ve caught situations where elevations didn’t align with upcoming installations or where something in the field didn’t match the plans. Because our crews have the experience and are invested in the success of the entire project, they bring those issues forward immediately. Catching those problems before additional work is installed can save the owner significant time and money while keeping the project moving.”

Johnny Colwell, General Superintendent

Those moments rarely appear in project photos or ribbon-cutting ceremonies, but they often have the greatest impact on a project’s success. Identifying a conflict before additional work is installed can prevent rework, reduce schedule impacts, and eliminate unnecessary costs. That’s value owners may never see, but they certainly benefit from it.

Quality Starts Long Before the Final Walkthrough

Quality isn’t something that’s inspected into a building during the final walkthrough. It’s established from the very beginning.

Universal self-performs selective demolition, concrete, and carpentry because these trades create the foundation for everything that follows. Accurate layout, careful demolition, precise elevations, and quality craftsmanship help set the stage for successful work by every trade on the project. When those early phases are completed with consistency and attention to detail, the entire project benefits.

Just as importantly, having experienced crews in the field creates flexibility. Construction projects evolve every day. Unexpected conditions are uncovered, owner priorities change, and schedules adjust. Self-perform crews allow field leaders to respond quickly, coordinate with other trades, and solve problems as they arise without waiting for another contractor’s availability.

That flexibility proved invaluable during the Xavier University renovation, where maintaining progress meant constantly adapting to the needs of an active campus while keeping work moving safely and efficiently.

Leadership Built Through Experience

Many of Universal’s superintendents began their careers in the trades before advancing into leadership roles. That hands-on experience provides a practical understanding that goes beyond drawings and specifications.

They know what successful installations should look like because they’ve performed the work themselves. They recognize conflicts before they become delays and understand how each phase of construction affects the next. That knowledge strengthens communication between field crews, project management, designers, and trade partners, creating a more coordinated project from start to finish.

The Universal Difference

Every contractor has a different approach to delivering projects. At Universal, self-perform isn’t simply another service we offer. It’s part of how we’ve built projects for nearly 70 years.

By investing in our own skilled workforce, we’re able to maintain greater control over quality, strengthen communication between the field and project management teams, and identify potential issues before they affect the owner. It’s an approach built on accountability, craftsmanship, and experience.

When owners choose Universal, they’re choosing more than a contractor. They’re choosing a team that’s invested in doing the job right, looking ahead, and taking ownership from the first day on site to the final walkthrough.

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